Masalai Communications - website development and IT consulting, Papua New Guinea

CASE STUDY: SMS Polling for SP Brewery

Begining on the 21st of February 2008, Masalai has been running the SMS Polling service for SP Brewery's Ice Zone TV show on EMTV. This involves a series of different questions given in each show and a choice of 4 answers to the question. From the SMS votes a selected number of people texting in are given prizes. What SP was interested in from our service was the potential to gather demographics from the participants. Each participant was asked to send in an answer with their name, age and location. This was important to SP to see what type of particpants were responding to their marketing efforts.

This is not the first time we have run SMS services for SP Brewery. Back in 2005, Masalai was also contracted to provide the SMS Polling service for the Ice Discovered show. In our last operations at that time, between 7.30pm Sunday and 6.00pm Monday, we received 1,995 votes for contestants. This gives you an idea of the potential of this service and also the reach in that we had voters from Wewak, Lae and Mt. Hagen as well as Port Moresby.

In addition it should be noted here that our service runs for both B-Mobile and Digicel phones.

You can read more about the above mentioned campaigns below:

22/10/06 - We're on again with Ice Discovered
21/02/08 - and they were madly using their phone for the Ice Zone
28/02/08 - Ice Zone SMS voting on EMTV



SMS Marketing to mobile phones Yes that's right, we have SMS Marketing in the form of voting and polling services open to audiences across PNG (where mobile coverage is available). With the general trend now of more PNG mobile phone users than people with PC’s at home. This service allows potential customers to actively participate in advertising campaigns and/or to directly communicate with you, thus creating benefits such as: Increased awareness of your company/product through an exciting new medium Country wide access Direct marketing interaction Instant customer feedback Instant reporting on feedback 24/7 service availability Potential for cross-media advertising, such as Radio and mobile; TV and mobile and/or Internet and mobile	What we do? Contact Us Digital Posters Design, build and host websites Google Analytics (website statistics) masalaiCMS (Content Management System) SMS Marketing IT Outsourcing Masalai blog Club flyers
	"Click Here To Email Us For SMS Polling"
CASE STUDY: SMS Polling for SP Brewery Begining on the 21st of February 2008, Masalai has been running the SMS Polling service for SP Brewery's Ice Zone TV show on EMTV. This involves a series of different questions given in each show and a choice of 4 answers to the question. From the SMS votes a selected number of people texting in are given prizes. What SP was interested in from our service was the potential to gather demographics from the participants. Each participant was asked to send in an answer with their name, age and location. This was important to SP to see what type of particpants were responding to their marketing efforts. This is not the first time we have run SMS services for SP Brewery. Back in 2005, Masalai was also contracted to provide the SMS Polling service for the Ice Discovered show. In our last operations at that time, between 7.30pm Sunday and 6.00pm Monday, we received 1,995 votes for contestants. This gives you an idea of the potential of this service and also the reach in that we had voters from Wewak, Lae and Mt. Hagen as well as Port Moresby. In addition it should be noted here that our service runs for both B-Mobile and Digicel phones. You can read more about the above mentioned campaigns below: 22/10/06 - We're on again with Ice Discovered 21/02/08 - and they were madly using their phone for the Ice Zone 28/02/08 - Ice Zone SMS voting on EMTV

SMS Marketing to mobile phones

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