Know what your website is doing with Google Analytics
By Emmanuel Narokobi - 18th May 2006

At the beginning of this year we introduced our SmarterStats™ service to privide our clients with website statistics so that clients could fully analyse and understand how their websites were being used. For example giving information on how many hits they were getting etc.

But just today Masalai got it's invitation from Google to open it's very own Google Analytics account. Google Analytics (GA) allows you to track the effectiveness of your online marketing activities and helps you optimize the content and layout of your website. Out-of-the-box functionality includes conversion goals, funnel path analysis, Google AdWords integration and e-commerce tracking. The goal of GA is to empower you with information to maximize your marketing ROI and increase website conversions. (When they say conversions, it means converting a user into actual sales)

Although SmarterStats™ and GA both do similar things, GA takes website analytics to a new level. The main difference being that it is more detailed and more geared towards bsuiness results. Another advantage is that with SmarterStats you have to host with Masalai but with GA this is not necessary. But the best feature of all is that GA is FREE.

But wait!, there is a catch, we had to wait a couple of months to get our GA account invitation and even then to use it you will need a Google Mail account, which again you will need an invitation to get one. On top of all of that Google has limited Masalai to offering this service to only 5 profiles (websites). We have been informed that this will be increased shortly, but again we do not know when.

In any case and for now we still have SmarterStats™ and when Google gives us greater capacity then we can offer this FREE service to more PNG websites. If you want to find out more about GA, visit their site at http://www.google.com/analytics/

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